Privacy Policy (the “Site”), is owned and operated by Centralia Press, Ltd., a Delaware corporation. The Sentinel, strives to offer its visitors the many advantages of Internet technology and to provide an interactive and personalized experience. This policy covers how we treat personally identifiable information and other information that we collect, store, and receive, including information related to your use of the Site. Personally identifiable information is information about you that is personally identifiable, such as your name, address, e-mail address, or phone number, and that is not otherwise publicly available. Please note this policy applies only to information collected by the Sentinel through the Site and does not apply to information collected or obtained by the Sentinel or its affiliates through other means. This policy does not apply to the practices of companies that the Sentinel does not control.


The information we gather falls into two categories: (1) Personally identifiable information, which includes personal information you voluntarily supply when you subscribe, order, complete a survey, register for an online discussion, enter a contest or provide your e-mail address and (2) Non-personally identifiable information, which includes tracking information collected as you navigate through the Site.

Personally Identifiable Information

Registration for Our Websites

Use of some features of the Site may require that you create a User account. In creating a User account, the Sentinel requires that you supply certain personally identifiable information, including a unique e-mail address and demographic information (zip code, age, sex, household income (optional), job industry and job title) to register. By using the Site, you are agreeing to our Terms of Use.

Paid Products and Services

Print subscribers to the Centralia and Mt. Vernon Morning Sentinel gain free access to the Site as a benefit of their print subscription. Non-print Site subscribers may be required to pay a fee to access the Site. To enable the purchase of online subscriptions for non-print subscribers, as well as the purchase of any other products or services, we collect and store billing and credit card information. This information will only be shared with third parties who perform tasks required to complete the purchase transaction. Examples of this include fulfilling orders and processing credit card payments.

Contests, Sweepstakes and Special Offers

On occasion, The Sentinel collects personal information from readers in connection with optional sweepstakes, contests or special offers. This may be shared with a third party other than the Sentinel. If you do not want any personal information shared, you may always decline to participate in the sweepstakes, contest or special offer.

Non-personally Identifiable Information

Information Collected by Us Using Technology

Like most websites, the Site also collects and stores information automatically and through the use of electronic tools that may be transparent to our visitors. For example, we may log the name of your Internet Service Provider, your Internet Protocol (“IP”) address, and information provided by and about your Internet browser. We may also use "cookie" technology. Among other things, we may use cookies or other tracking technology for the purposes of storing your User name and password, to spare you from having to re-enter that information each time you visit, or to control the advertising you see on our Site. Moreover, we may collect and store data concerning the pages on the Site that you view, as you navigate to various pages on our Site. Because we are aware of the content appearing on the pages that you view, it is possible that we will be able to make relatively accurate assumptions about your interests and preferences from this navigational information that we collect. As we adopt additional technology, we may also gather information through other means.

In certain cases, you can choose not to provide us with information, for example by setting your browser to refuse to accept cookies, but doing so may limit your ability to access certain portions of the Site, may affect the appearance of the Site on your monitor, or may require you to re-enter your User name and password, if applicable. Additionally, we may not be able to customize the Site's features according to your preferences. Finally, information you post to public areas of the Site is not private, and such information is not covered by this policy. Do not post personal information to public areas of the Site unless you intend to make that information public.

Information Collected by Third Parties Using Technology

Some of the services and advertisements on the Site are delivered or served by third party companies that may place or recognize cookies or Web beacons to track certain non-personally identifiable information about Site users. For example, in the course of providing certain advertisements on the Site, some advertisers may place or recognize a unique cookie on your browser, in order to collect certain non-personally identifiable information about your visits to the Site and other websites. In many cases, this information could be used to show you ads based on your interests on other websites.

We do not have access to, nor control over, advertisers' or service providers' cookies or how they may be used. For example, Google is one of the companies that provides advertisements on the Site. It uses the cookies to customize ads based on your visit to the Site and other websites on the Internet. If you do not wish your browsing data to used in this manner you may choose not to accept cookies on your browser. Your access to the Site will not be affected if you do not accept cookies served by third parties.

Analytics Technologies

The Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookie” technology (referenced above) to help the Sentinel analyze how Users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Site, compiling reports on Site activity for the Sentinel, and providing other services relating to Site activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, as discussed above. However, please note that if you do this you may not be able to use the full functionality of the Site. By using the Site, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

While the Site currently uses Google Analytics, we reserve the right to change the vendors who provide us with usage data.

IP Addresses

The Site logs Internet Protocol (IP) addresses, or the location of your computer on the Internet, for systems administration and troubleshooting purposes. We use this information to track, monitor and grant access to the Site.

Log Files and Your Reading History

We automatically log certain usage information about your visit to the Site. This information includes a reading history of the pages you view. We also use log files in the aggregate to analyze usage of the Site.


Statistical Analysis

The Sentinel may perform statistical, demographic and marketing analyses of subscribers, and their subscribing and purchasing patterns, for product development purposes and to generally inform advertisers about the nature of our subscriber base. We also use such information to allow advertising to be targeted, in aggregate, to the users for whom such advertising is most pertinent.

Banner Advertising

We may use demographic and preference information to allow advertising on the Site to be targeted, in aggregate, to the users for whom they are most pertinent. This means users see advertising that is most likely to interest them, and advertisers send their messages to people who are most likely to be receptive, improving both the viewer's experience and the effectiveness of the ads. We will disclose information to third parties only in aggregate form.

User Generated Content and Public Activities

We offer opportunities for you to engage in public activities on the Site, including submitting comments, recommendations, reader reviews and ratings in a number of areas throughout the Site. "Public activities" are any actions you take on the Site that are designed to be visible to other users, including comments, recommendations, reader reviews, ratings or any other items that you submit. Any information you disclose in your public activities, along with your screen name or User ID, or any image or photo, becomes public and may be used by the Sentinel for online and off-line promotional or commercial uses in any and all media. If you chose to engage in public activities, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these areas, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums and the Sentinel has no responsibility to publish, take down, remove or edit any of your public activities or any of your submissions that are a result of your public activities. For more information, see the User Generated Content section of our Terms of Use.

When you share or recommend (with or without adding your own comments) any Sentinel articles or content to your Facebook profile, that action is governed by Facebook’s privacy policy. We do not track or store a record of those comments or actions.

We will track and aggregate your public activities on the Site. If you choose to participate in public activities, you are electing to share and display such public activities via the Site. Also, public activities may be included in RSS feeds, APIs and made available to other websites via other formats. As a result, your public activities may appear on other websites, blogs, or feeds. Keep in mind that we are not responsible for any personally identifiable information you choose to make public via your public activities.

E-Mail Newsletters

The Sentinel may periodically send you e-mail newsletters or promotional e-mail about services offered by the Sentinel and its advertisers.


The Sentinel complies fully with the federal CAN-SPAM Act of 2003. We will not share, sell, rent, swap or authorize any third party to use your e-mail address without your permission. If you feel you have received an e-mail from us in error, please contact

Account and Service-Related E-mail: The Sentinel reserves the right to send you e-mail relating to your account status. This includes order confirmations, renewal/expiration notices, notices of credit card problems, other transactional e-mails and notifications about major changes to the Site and/or to our Privacy Policy. If you have registered for online discussions or other services, you may receive e-mail specific to your participation in those activities.

E-mail Newsletters: The Sentinel may offer e-mail newsletters. If you no longer wish to receive a specific newsletter, follow the "unsubscribe" instructions located near the bottom of each newsletter.

Promotional E-mail: The Sentinel may periodically e-mail you messages about products and services that we think may be of interest to you. You can choose not to receive messages in the future by following the "unsubscribe" instructions located near the bottom of each e-mail.

From time to time, the Sentinel may obtain e-mail addresses from third party sources to be used for promotional e- mails. You can choose not to receive messages in the future by following the "unsubscribe" instructions located near the bottom of each e-mail.

Survey E-mail: We may send you an e-mail inviting you to participate in User surveys, asking for feedback on the Site and existing or prospective products and services, as well as information to better understand our Users. User surveys greatly help us to improve the Site, and any information we obtain in such surveys will not be shared with third parties, except in aggregate form.

E-Mails From You: If you send us e-mails, you should be aware that information disclosed in e-mails may not be secure or encrypted and thus may be available to others. We suggest that you exercise caution when deciding to disclose any personal or confidential information in e-mails. We will use your e-mail address to respond directly to your questions or comments.

E-mail This Article Feature: Site readers may use this feature to e-mail links to articles (or other content such as slideshows). The e-mail addresses that you supply to this service are saved for your convenience for future articles you may wish to e-mail; these addresses are not used for any other purpose, and will not be shared with any third parties.


If you have registered a User account with the Site, the Sentinel will not sell, rent, swap or authorize any third party to use your e-mail address or any information that personally identifies you without your permission. We do, however, share information about our audience in aggregate form.

Service Providers

We contract with other companies to provide services on our behalf, including credit card and billing processing, shipping, e-mail distribution, list processing and analytics or promotions management. We provide these companies only with the information they need to perform their services. These service providers are restricted from using this data in any way other than to provide services for the Centralia and Mt Vernon trade areas, and they may not share or resell this data.

We reserve the right to disclose your opt-out information to third parties so they can suppress your name from future solicitations, in accordance with applicable laws. We may occasionally release personal information as required by law, for example, to comply with a court order or subpoena. (For more information, see the "Compliance with legal process" section of this policy.)


Manage your Site account at Member Center: You may review and update your Sentinel User account information and access your transaction history in the User Center.

There are a number of things you can do in the User Center to ensure your personal information is accurate and up to date. For one, you can update the information you provided during the registration process. To gain access to the areas of the User Center containing personal information, you will be asked to re-enter your password. If you do not remember your password, you can reset your password here. If you need further assistance, please contact the Sentinel at



Off-line Promotions

If, at any time, you prefer not to receive traditional mail or telephone solicitations originated by the Sentinel and its third party affiliates, please e-mail us at or write to us at General Manager 232 East Broadway Centralia, Il 62801 If you are a current newspaper subscriber, remember to include your account number and phone number in the body of your e-mail or letter, and if you choose to opt out via e-mail, please put "Opt out" in the subject line.


Data Security: To prevent unauthorized access, maintain data accuracy and ensure the appropriate use of information, we have put in place physical, electronic and managerial procedures to protect the information we collect online. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt that information using secure socket layer technology (SSL).

OTHER INFORMATION: Compliance with Legal Process

We may disclose personal information if we are required to do so by law or we in good faith believe that such action is necessary to (1) comply with the law or with legal process; (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use of the Site; or (4) protect the personal safety or property of our users or the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions).

OTHER INFORMATION: Children's Guidelines

COPPA Compliance: The Sentinel does not knowingly collect or store any personal information, even in aggregate, about children under the age of 13.

OTHER INFORMATION: Changes to This Policy

This Privacy Policy may be amended from time to time. Any such changes will be posted on this page. If we make a significant or material change in the way we use your personal information, the change will be posted on this page thirty (30) days prior to taking effect and registered users will be notified via e-mail.



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